We released our new blog tool in June, and it’s been a big hit so far. It allows dealers to create posts within the admin panel of their websites, rather than using a third-party blog platform. This tool simplifies the technical process behind blogging through an easy-to-use text editor.
Much like the document platforms that most people are accustomed to using, Dealer Spike’s blog editing platform provides different text and formatting options as well as the ability to embed images and YouTube videos within the text.
In addition, the platform allows you to upload a featured image with each post, which helps them stand out visually. It also gives you the option to create different themes or categories based on the featured banner image associated with the post – for example, some of your posts may be labeled with an image titled “Maintenance Tips” while others might be called “Customer Stories.”
On a similar note, Dealer Spike’s blog tool contains a tagging system which allows readers to search and filter for certain blog posts by topic or category.
Last but not least, the blogging platform makes it easy to edit past blog posts, schedule future ones, and manage them all using an easy-to-navigate dashboard.
Here’s what the final product might look like – neat, organized, and simple to use for both creator and reader!
Why is blogging something that your dealership should consider?
Aside from the fact that it allows you to deliver helpful information to your customers, it will help your dealership website earn Search Engine Optimization (SEO) – which increases its chance of ranking high on search listings. This results in an increased number of people likely to click on your site and, hopefully, more leads that turn into sales.
Search engine algorithms are smart, and they’ve only become smarter as blogging has become more popular. Their goal is to deliver the best possible information to the searcher, so they track and favor content that people will learn and benefit from. They are also constantly on the hunt for fresh, up-to-date content – again, to best serve the search engine user. Blogging serves both needs by delivering valuable information to your customers and providing fresh new content for search engines to find when you post on a regular schedule.
It is important to note that coming up with blog content and spending the time to write the posts is another matter – however, Dealer Spike’s blog tool makes it an easy process to feature a blog on your site and start earning SEO credibility. If you are interested in additional help with getting your blog set up or adding great content to it, let us know! We’d love to help.