What if you could increase the number of interested shoppers for your dealership? It seems like a no-brainer, but there are many dealers who don’t take advantage of shopping sites like Craigslist, eBay, and Facebook Marketplace. As an additional opportunity to increase exposure for your units, we wonder – why not?
Even if you have an amazing dealership website that generates high levels of traffic, it’s important to remember that your shoppers are doing a ton of online research before deciding to purchase. You don’t want your dealership getting lost in the mix while customers are looking at multiple third-party shopping sites. Plus, you’ll likely draw the interest of brand-new customers who may never have heard of your dealership without your third-party listings.
While there are more industry-specific third-party shopping sites like Cycle Trader and RV World that you could list inventory on, Craigslist & eBay stand out as more wide-reaching options. Craigslist is a great choice for reaching local customers. Leads you receive from Craigslist are likely to live near your dealership, making it easy for them to visit. On the opposite end, eBay exposes your inventory on a national scale. As a transactional marketplace, customers can purchase inventory directly from the site.
Facebook Marketplace is a new platform that is not fully optimized for non-auto inventory at this time, but it will soon be an amazing resource for non-auto dealerships as well. Much like Craigslist, shoppers on Facebook Marketplace are local. We all know what a huge part social media plays in today’s world, so joining Facebook Marketplace is a smart way to get ahead of the trend.
Our best advice for posting inventory on third-party shopping sites: Set inventory live every day. Shoppers are online all the time – even on the weekends and at night when your dealership is closed. In fact, the best time of the day to post inventory is in the early evening – your store may have just shut its doors, but your shoppers just finished the workday too. Now those prospects have time to browse online, and you want them to see your units.
If your dealership is closed, how can you make sure your inventory is being posted in a timely manner? And beyond that – what if a unit you’ve listed gets sold or the price changes? To accommodate the listing schedule and keep information updated, the best option is to set up automated third-party listings. Dealership managers are too busy working with leads and making sales to worry about managing the listing process. A streamlined system that does the work for you is the solution to save time and earn more money.
If you are interested in automated third-party listings on Craigslist, eBay, and Facebook Marketplace, Dealer Spike’s new preferred partner is Auction123. Reach out to the sales team at [email protected] or call 888-514-0123.