Apply Digital to Maximize Ad Budget
No matter how much money your dealership has to spend on advertising, you’re doing yourself a disservice if you aren’t focusing your effort on strategies…
Dealer Spike Blog
Make Sure Your Site is Optimized for Search
You want your dealership’s website to be picked up by search engines, right? When people are conducting an online search for a local dealer that…
5 Awesome Camping Destinations in the U.S.
Spring is here, which means summer is close…we can almost taste it! For the adventurous kind, warmer weather means one thing: Camping! If a camping…
Stay Out of Trouble with Google
Did you know that Google can actually “punish” your trailer dealership website? Well, it can if your content and search engine optimization (SEO) strategies conflict…
3 SEO & SEM Myths Debunked
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are highly effective tools that can drive impressive results for your dealership website, especially when implemented…
What is Dynamic Remarketing?
While marketing online is a straightforward concept – showing dealership inventory and products to customers, typically via your dealership website – remarketing is essentially just…
Why Search + Social is Best for PPC Strategy
Often when the topic of pay-per-click (PPC) ads comes up, thoughts immediately go to search engines. While there is clearly a huge amount of value…
Best Practices: Sales Strategy In The Dealership
One of the top reasons why a consumer decides not to purchase from a dealership is because they feel pressured by a salesperson, according to…
Make the Most of Your Ad Spend
Whether your dealership’s advertising budget is big or small, there are strategic ways to maximize that spend most efficiently. Regardless of the amount of money…
Two More Reasons to Target Prospects with PPC
If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one of the most valuable aspects…
Custom Ads Drive Real Results
Pay-Per-Click (PPC) ads, also referred to as Search Engine Marketing (SEM) ads, are widely popular for good reason. Running a PPC ad campaign for your…
Content Writing & Your Search Engine Rankings
It’s no secret that there are some key factors to help YOUR dealership website rank above the rest on Google and other search engines. To…