Does Your Online Presence Deliver the Information Your Website Visitors Expect During the Holidays?
When shoppers come to your store in person, they expect a certain level of customer service. They expect to be greeted by a friendly salesperson.…
Dealer Spike Blog
From Browsing to Buying: How a Digital Storefront Delivers the Ultimate Shopper Experience
To stay competitive and relevant in today’s digital retail world, dealers must adapt. As new technologies emerge and customer preferences change, dynamic dealers survive and…
Solutions to Common DMS Integration Challenges
The importance of having accurate inventory listings on your website cannot be overstated. As more consumers shift their shopping online, displaying up-to-date listings on your…
How to Make the Most of Your Tradeshow Experience
Trade shows offer invaluable opportunities to network with other industry professionals, explore the latest technology solutions and gain valuable insights to optimize your business operations. …
Need to Sell Inventory Faster? Consider These Tips to Improve Your Inventory Turnover Rate
Fast inventory turnover is the goal of every good dealer. The faster you can sell your existing inventory, the more profitable every transaction becomes. You…
Enhancing Sales & Customer Experience Through Online Inventory Marketing
Inventory marketing is the process of displaying and advertising your inventory listings on your website and third-party marketplaces. Inventory marketing creates a comprehensive online presence…
Why Does My Organic Search Strategy Fall Flat? (Common SEO Mistakes & How to Fix Them)
Search Engine Optimization (SEO) is a vital aspect of digital marketing for dealerships. It increases online visibility, drives website traffic and boosts sales. But many…
Optimizing Your Website Content for Search Engines
As a dealer, you're aware that your website needs SEO. Most dealerships recognize the importance of SEO in helping their website rank higher. But they…
Increase Brand Awareness & Drive Qualified Buyers with Search Engine Optimization
As retail continues to shift online, SEO is a major component to a complete digital marketing strategy. This article will discuss the foundational aspects of SEO…
Why (& How) You Should Focus on the Quality of Your Website Leads
Not all website traffic is equal, because not every person who visits your site will convert into a sale. While it's tempting to prioritize quantity…
Re-Engage Your Sales Prospects by Integrating Automated Email Marketing with Other Channels
If you’re already leveraging trigger-based email marketing (or thinking about it), you have a significant opportunity to apply that automation to re-engaging your existing sales…
Eight Strategies to Improve Your Email Performance (Plus a Bonus Strategy)
We all use the power of email marketing to stay in direct contact with customers and prospects. However, email marketers can be sorted into two…