What You Need to Know
Search Engine Optimization, or SEO, is surely a term you’ve heard of as a regular Internet user. It involves on-site content creation as well as other tools to organically place your website at the top of search results when your site matches an Internet user’s query. There are many reasons why it’s important to instill SEO best practices on your own website.Google recently released a 160-page training guide on how its team rates different websites and pages based on SEO implementation. But lucky for you, you don’t have to do all that reading – we at Dealer Spike did it for you! In case you were curious, here are a few key points from the guide courtesy of Google:
- Website pages that are rated the highest have a satisfying amount of high-quality Main Content. For a common dealership website this would include pictures of units, general information about the units such as color and condition, promotional information or graphics, a video of the unit in motion, and more.
- Dealership websites are considered YMYL, or “Your Money Your Life” pages because they create an avenue for people to determine if and how they want to spend their money on a dealership’s unit. YMYL sites have much higher standards than regular websites for this reason. Main content and supplementary content (social media access buttons, live chat feature, search bar, and more) must provide high-quality information and usability for the Internet user.
- It is very important to have a satisfying amount of contact information on a YMYL website. A dealership’s physical address, email address, and phone number are key pieces of information. An “About Us” page and a “Meet Our Staff” page also help to legitimize and protect the integrity of a dealership website.
- A website’s main content should create added value for the Internet user. In the case of a dealership website, it should share information about the dealership and its available units for sale, and it should help to sell those units in a way that is easy to navigate and creates a pleasurable experience for the Internet user.
These guidelines from Google highlight more than ever that Google’s rating system values high-quality on-site content over low-quality link building, keyword stuffing, and other spam-like SEO practices. To read Google’s guidelines yourself, visit http://searchengineland.com/google-releases-the-full-version-of-their-search-quality-rating-guidelines-236572.
How Can Dealer Spike Help?
Dealer Spike’s SEO team does not offer its services to just anyone – team members have knowledge in SEO that is industry-specific to powersports, RV, marine, truck, agriculture, heavy equipment, and auto. As the designer and host of your dealership website, the team at Dealer Spike has more access to the specifics of your site and is able to provide better results than any third party SEO service. Dealer Spike SEO puts a spotlight on your #1 salesman – your website. Make sure your site is where your customers are, researching online before they buy.