As a dealership owner/manager or someone who works for a dealership, you are surely well aware that customer friendliness is important. As we’ve discussed in several past blog posts, customer experience not only in person at the dealership but also via social media channels and through digital marketing is vital to your success as a company. What customer will bother to let you earn their business if they aren’t proactively treated with kindness and assistance?
Today we focus on 5 main strategies for customer experience that you and your team should already be practicing – and if you’re not, here is a great reminder!
Strategy #1:
Instill the following standards for customer satisfaction that your employees practice every day:
- Trained & experienced customer-facing team
- Fair & accurate pricing to build customer trust and loyalty
- Mechanism for collecting customer feedback
*Contact us to learn about Dealer Spike’s Reputation Management tool - Mechanism for responding to negative customer feedback
*Contact us to learn about Dealer Spike’s Reputation Management tool
Strategy #2:
Understand the experience your customer wants, and do what it takes to make that happen.
- Put yourself in the shoes of your customers and consider what will help them achieve product satisfaction.
- Take a look at what your successful competitors are doing right – are you doing the same thing?
Strategy #3:
Reward the employees who treat your customers well.
- Create incentives that encourage excellence. Help your team see that their customer service efforts contribute to the success of your business.
Strategy #4:
Nurture your target audience through your marketing efforts.
- Engage and interact with your followers on social media. Introduce deals and promotions that are exclusive to them. Consider a weekly special that is only made available to those who subscribe to your dealership’s e-newsletter.
*Contact us to learn about Dealer Spike’s marketing packages - Show your credibility as experts in your industry with written content. Write a blog for your dealership or add articles to your website.
*Contact us to learn about Dealer Spike’s Content Writing/SEO services
Strategy #5:
Be customer-centric.
- If you’ve paid attention to recent trends, you know that this has become the key to any successful business. If you haven’t already, create a company vision statement that connects with your target audience and makes customer happiness a central goal for all that you do.
Put these strategies into practice on a daily basis, and you’ll go a long way. Prioritize your customers as the center of your business!
Thank you to MarketingProfs as a valuable resource for this blog post.