By definition, a geofence is “a virtual perimeter for a real-world geographic area.” Using GPS-based technology, creating a geofence essentially means drawing a map of any shape or size around a specific location. Geofence Targeting, a new service offered by Dealer Spike within our Targeted Digital Advertising packages, allows you to access people – potential customers – within the boundaries of that geofenced location with digital ads for your dealership.
The possibilities with Geofence Targeting are huge. As a local business, you likely know where customers may be spending their time. Stores and restaurants in town, community centers, event venues, school campuses – these are all places that you could choose to target. A particularly wise choice would be your competing dealership across town – you can be fairly certain that anyone visiting this location is in the market for units and products like yours. Accessing GPS data enabled on location visitors’ mobile phones, Geofence Targeting allows you to deliver digital ads for your dealership to those people while they are visiting and for up to thirty days after. Additional smart choices for geofence locations include industry trade shows and even home addresses for customers and prospects that are stored in your CRM.
Why is this strategy so effective? Not only are you able to target potential customers in local areas where you know they likely frequent, but you can also strategically target known prospects. People visiting your competing dealership are clearly in the market for units just like yours, as are people attending industry-related trade shows or events. Targeting specific home and business addresses stored in your CRM allows you to deliver ads to people who have previously visited your dealership or filled out a lead form on your website. While it is possible to target search engine marketing or social media ads to specific users who match your target audience – based on demographics, location, past search history, interests, and more – those users’ likely interest in your dealership is not known. Geofence Targeting presents a unique and innovative method to reach your dealership’s perfect prospects exactly where they are.
The opportunities with Geofence Targeting are limitless. You can choose any location and you can also target multiple locations at once, giving you widespread ad coverage. As effective as it is to deliver an ad for your dealership at the exact moment that a prospect may be looking at a similar unit at your competitor’s location, the opportunity to capture that customer does not end there. Through Geofence Targeting with Dealer Spike, you can continue to target ads to people who visited your geofenced location for up to thirty days post-visit. This gives prospects ample time to consider their purchase, think about where they want to buy, and decide to visit your dealership. People generally need time to consider a large purchase, and a thirty-day advertising window keeps them engaged throughout that buying journey.
Get in touch today to learn more about Geofence Targeting, available within Dealer Spike’s Targeted Digital Advertising packages, and start capturing your perfect prospects right where they are!