The Risk You Take Without Marketing Automation
In the past few weeks we’ve talked a lot about why Marketing Automation is important and how effective it can be for your business. Today…
Dealer Spike Blog
Make Your Website Your #1 Salesperson
We don’t think we need to convince dealers that a great dealership website is important. These days, most people realize how much of an impact…
Read Your Customer’s Mind (When They Visit You Online)
When a customer walks into your dealership, it’s easy to find out what type of unit they are interested in. A member of your sales…
Automated Workflows Save Time & Close More Sales
Have you ever wondered what marketers mean when they talk about the “customer journey?” Taking a customer from initial interest to purchase can seem like…
Go Above & Beyond to Reach Your Perfect Prospects
Thanks to a plethora of online resources and easy access to the internet via mobile devices, customers often go through extensive online research before making…
Is Email Marketing Still Effective?
Email marketing is one of the oldest digital strategies out there. With so many shiny new toys in the world of digital marketing – advertising…
Creating Content That Converts
In the marketing world we always hear the phrase, “Content is King.” We see that ways of consuming content, from reading blogs to streaming video…
Increase Customer Touchpoints with Marketing Automation
As a marketer, your goal should always be centered on reaching your audience with the right message. If you are a boat dealer, you need…
Gain Full Visibility of Your Leads with Marketing Automation
One of the most valuable tools within Marketing Automation software is Lead Scoring using a customized scoring system based on your dealership’s goals and needs.…
Seal the Deal with Your Hottest Prospects
Any sales professional would agree that the best way to do their job efficiently is to focus on the leads that are most likely to…
Customer Experience Vital to Success for Powersports Dealers
Any dealer will tell you that customer experience is key to running a successful business. The way you treat your customers can make the difference…
Get the Most Out of Email Marketing
Digital marketing buzz may often focus more on social media and search engine advertising, but email marketing is still a popular and powerful tool. Sixty-one…