Keep Your Digital Brand Recognizable for Your Shoppers
If you manage multiple store locations for your dealership, you understand the importance of maintaining a consistent brand experience across all locations. After all, it…
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Five Tools that Build Customer Loyalty
April is International Customer Loyalty Month! While we encourage dealers to focus on building customer loyalty all twelve months of the year, April presents a…
Make the Most of Customers’ Micro-Moments
Have you noticed in the last year how we seem to use our phones and other digital devices much more frequently? It has become a…
Want to Strengthen Your Customer Service? Use Social Media
We’ve said it before, and we’ll gladly say it again: Shoppers contact your dealership to shop for boat models, but they stay for the customer…
Create Better Customer Connections Through Emotional Marketing
The term “emotional marketing” does not do justice to the persuasive power that this marketing tactic grants your dealership. While it may sound very heartfelt—and…
Boost Your Sales Leads with These 4 Digital Marketing Tools
In the past, digital marketing has been viewed as an optional investment for dealers—a means to pull in extra sales leads to supplement the number…
Drive More Business by Consistently Advertising Your Inventory Online
It may seem practical and cost-effective to reduce your digital marketing spend during the slow months when you don’t have inventory on your lot. However,…
Increase Your ROI by Optimizing Your Online Showroom
Imagine a customer walks into your dealership showroom and there are no units on display. Do you think that customer will still make a purchase?…
Show Customers You Care – Digitally!
The holidays are here and it’s a great time of year to truly focus on how your dealership is showing customers that you care about…
Outshine Competitors on the Search Engine
Dealers may often wonder – what’s the need to have both Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? If one of these digital…
Guide Your Customers Through the Path to Purchase
The “customer journey” and what it looks like in today’s world has become a hot topic as marketing has become more and more focused on…
Leverage Facebook Advertising to Reach Local Prospects
The main reason why Search Engine Marketing (SEM) is such an effective advertising strategy is because people spend so much time on search engines and…