Better Together: SEO & SEM
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are a powerful pair. Just like other dynamic duos – Batman and Robin, peanut butter and…
boating industry
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Get Personal With Marketing Automation
In today’s digital world, dates meet on social platforms instead of coffee shops. People go online to order dinner instead of going out to a…
Providing Superior Customer Service on Social Media
If your dealership has a presence on social media, you will be required to provide customer service through those social platforms. Past and potential customers…
Blogging…Should You Start?
As most people have noticed, blogs are everywhere. Since the beginning of the Internet, blogs have been a “thing,” but in recent years they seem…
Hitting the Target with Social Media Ads
Advertising for your dealership on social media is a smart and strategic way to grab the attention of your likely prospects. As a local business,…
Breaking it Down: The Basics of Ranking High on Google
There is no doubt about it, your dealership website’s search engine ranking contributes directly to the bottom line of your business. Search Engine People statistics…
Two More Reasons to Target Prospects with PPC
If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one of the most valuable aspects…
Why Email is (Still) So Powerful
You are a successful and busy boating industry professional. Maybe you own or manage a boat dealership, or you hold a managerial role at one.…
Earn More Customers, Win More Sales with Mobile Marketing Strategies
A few years ago, dealership marketers may only have considered traditional marketing vs. digital marketing on a desktop computer. They might have expanded their reach…