Dealership Tips

By definition, a geofence is “a virtual perimeter for a real-world geographic area.” Using GPS-based technology, creating a geofence essentially means drawing a map of…

Happy New Year, dealers! As we find ourselves in the first full week of 2019, it’s time to get serious about our New Year’s resolutions.…

Research shows that 86% of car shoppers conduct online research before deciding to visit a local dealership.* It is clear that a large part of…

Targeting abilities for search engine marketing through platforms like Google Adwords can help you access online users likely to be in the market for the…

The ability to target people online is powerful and becoming more advanced by the day. Through tools like search engine marketing and social media advertising,…

The topic of email marketing is a popular one for us. We’ve covered how powerful this tool is several times. If you need a bit…

In the past few weeks we’ve talked a lot about why Marketing Automation is important and  how effective it can be for your business. Today…

Last week we talked about what Marketing Automation is. To illustrate how effective it can be, we provided a general example of the journey a…

If there was an easy way to know who your website visitors are, which units they are most interested in, and how best to follow…

What if you could increase the number of interested shoppers for your dealership? It seems like a no-brainer, but there are many dealers who don’t…

If you have active social media accounts listed on your dealership website, you may notice that Dealer Spike is one of your followers. When new…

When most people think about Search Engine Optimization (SEO), the first thing that comes to mind is keywords. In earlier days of digital marketing strategy,…